Webs de escritores del Grupo Editorial Pérez-Ayala

Club de Poesía

Juan Planas: “Lo fundamental del poema es que abra interrogantes en el lector”

Entrevista: Alberto Gómez Vaquero

Juan Planas es uno de los pocos poetas actuales que tiene una voz no sólo singular, sino innovadora. Su forma de componer poemas es reconocible y además se adecua muy poco a los estándares de lo que conocemos por poesía contemporánea, tanto en los temas como en su representación. Con “Los lugares del sitio”, el poeta, ganador del último premio de la Asociación de Editores de Poesía, se asoma a los paisajes que configuran su particular asedio.

 

1- En nuestra última entrevista, tras el premio de la Asociación de Editores de Poesía a “Tratado de las cosas sin nombre”, me decías que esperabas encontrar “otras vías alternativas de búsqueda de conocimiento” en tu próximo libro. Y también que en cierto modo dabas por cerrado el período poético que habían supuesto tus tres últimos libros. Ahora, con “Los lugares del sitio” ya en la calle, ¿Crees que tu intuición se ha cumplido? ¿Abres una nueva etapa con este libro? ¿Has dado con otras vías de conocimiento?

 

 

Hola, Alberto. Empecé a escribir «Los Lugares del Sitio» antes de haber concebido, siquiera, la génesis de «Tratado de las cosas sin nombre». No obstante, lo dejé varado un par de años porque me faltaba, quizás, el valor suficiente para aplicar algunos recursos técnicos con todas sus consecuencias y, así, convertir el poema en lo que yo deseaba: en una translación, lo más exacta posible, del peculiar ritmo del pensamiento -del mío propio, claro-, ese discurso tan dado a los saltos y a las acrobacias en el vacío, a los cambios imprevistos de perspectiva y al soterramiento aparente de la lógica. En este sentido, este libro sí me confirma que había, en efecto, otras vías y que ya estoy en ellas. Presagio un viaje muy largo.

 

 

2- En el epílogo del libro das una explicación del lugar de dónde te han salido estos poemas. Tras leerlo se intuye un poemario que ha salido de muy adentro. Hablas de “los paisajes de un infierno” y en tu blog te referiste a él como el libro “más sombrío y desolador que he escrito hasta la fecha”. ¿Estamos, pues, ante un libro oscuro?

 

 

Bueno, no hay mejor lugar que la oscuridad para apreciar el enorme valor relativo de la luz. Con todo, y creo que ya hablamos de ese tema anteriormente, no acabo de distinguir con claridad ni, por supuesto, con certeza, entre adentro y afuera. Desde siempre, me han parecido el mismo lugar, aunque a veces nos guste muchísimo perdernos en esa dialéctica de los opuestos y hasta de los complementarios… Como digo en mi libro: «Estamos donde siempre y el lugar es incierto». No sé mucho más, la verdad…

 

 

3- Nuestra impresión al leerlo ha sido la de estar ante un libro, no sólo oscuro, sino también pesimista. Hablas de un ser humano que no evoluciona en lo esencial (en tu poemario pasado, presente y futuro se funden porque el hombre apenas ha cambiado en lo esencial y en los problemas que tiene que enfrentar: “No iremos mucho más lejos que nuestros ancestros/ ni escaparemos al vaivén de los días” o “No somos nadie. O sí. Somos Ulises/ burlando a Polifemo. Los orgullosos descendientes/ de una tribu en viaje hacia el reino del olvido”.) e incluso hay algunos versos dedicados al escaso alivio o utilidad de la poesía ante los grandes problemas del hombre ¿Un libro pesimista ante el papel del hombre?

 

 

El poema central del libro es «La Ciudad Sitiada». Y luego -o antes- la ciudad se transforma en el cuerpo, en el lenguaje y en cuantos otros elementos podamos ser -o creer ser- en determinados momentos. Aquí el sitio, es decir, el asedio, es el protagonista único del libro y los lugares son su paisaje, la forma que tiene el poema, el artificio del poema, de mostrárnoslo en todo su esplendor y con toda su crudeza. Las referencias temporales son casi nulas -en realidad, son culturales- y el tiempo no aparece, al menos de manera unívoca, como tiempo pasado, presente o futuro, como bien apuntas, sino como la simple constatación de un hecho o de una sensación, más allá de si ocurrió, ocurrirá o está ocurriendo en este preciso instante. No hay, me parece, pesimismo ni optimismo porque tampoco estoy buscándole salidas al asedio… El poema no las necesita, o eso creo.

 

 

 

 

4- Uno de los aspectos que si remiten a tu obra anterior es, precisamente, la mezcla de voces no sólo de distintas personas, sino de distintos tiempos, como mezclando pasado, presente e incluso futuro en el poema. Voces que se confunden y que incluso se insinúa que sean de un mismo alma que ha pasado a lo largo de varias etapas históricas(“Me recuerdo en el vientre,/ la luz oblicua,/ el agua turbia./ Toda mi biblioteca ardió hace años/ cuando soñaba con edificar/ un Zigurat de pavesas”). ¿Qué te aporta esta técnica como poeta? ¿Cuál es su propósito?

 

 

El libro mezcla versos largos o, incluso, muy largos, que son la abrumadora mayoría, con algunos otros versos mucho más concisos y breves, como los que citas. Así, algunas avalanchas de imágenes acaban desembocando en espacios casi desnudos de palabras y repletos de silencio… Se trata de intentar convertir el poema en una rigurosa réplica, lo más exacta posible, del devenir del pensamiento. Que el discurso del poema sea, también, el del pensamiento. Algo así como la prueba de su existencia… a la vez, que su resultado. En fin, esa es, más o menos, la idea, que aunque pueda, tal vez, sonar un poco presuntuosa, no quiere serlo. En absoluto. ¡Te lo aseguro! (risas).

 

 

5- Donde sí que hemos notado cierto cambio es en la presencia, esparcida a lo largo de las diversas partes del libro, de temas más sociales, o quizás, por decirlo mejor, de una preocupación más clara por el papel del hombre actual en la sociedad (incluso enunciada de una forma más cristalina)

 

 

¿Te parece? No lo sé, la verdad. Lo fundamental del poema es que abra interrogantes en el lector, incluso allí donde no recuerdo haber pretendido, de manera voluntaria o consciente, abrirlos. Afortunadamente, el poema nunca se agota en lo que hizo o dejó de hacer su autor. Tiene una vida propia que hay que respetar y a la que sólo cabe desearle el mejor de los viajes.

 

 

6- Un sello muy característico tuyo y que sigue presente en esta obra es la del libro como poema unitario, aunque en este caso nos encontramos con subdivisiones, tenemos la sensación de que, en esencia, todas esas partes sirven para componer un gran poema único que es el libro.

 

 

Cierto, sí. En realidad, hace tiempo que dejaron de interesarme -es sólo un por decir, una voluntaria exageración, claro- los libros de poemas sucesivos, cada uno con su título propio y su pequeña o gran entidad individual. No, prefiero el poema río, aunque siempre, por razones de estructura y, también, de paginación, acabe troceándolos un algo… un algo más de lo que quisiera, lo admito.

 

 

7- Por último, en las estrofas que cierran el libro se muestra, pese a todo, pese a ese pesimismo, cierto ansia por seguir adelante, como persona y como poeta (o quizás en tu caso ambas cosas son indisolubles): “No creo que la muerte se quede entre nosotros./ Otras ciudades y otros cuerpos nos aguardan…”

 

 

Creo que esa parte es, simplemente, un cántico a modo de despedida… Una especie de mantra final. Me parece que el lugar invita a ello. Hay una hoguera que arde y un corro de tribus alrededor. Nada más lógico que acaben cantando algo esperanzador, pero no mucho ni tampoco demasiado, para aliviar su estado de ánimo y perseverar en su decrepitud. ¿Por qué no? ¿Qué es la poesía sino un canto? Pues eso. Hay que seguir cantando, pese a todo.

 

 

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Your stats, right away

Do you hate delays? Do you think being told to “Please wait…” by websites, cash machines, call centers, and the doughnut stand drive-thru guy in the year 2010 is a sure sign modern living isn’t quite meeting our collective expectations as a planet?

Good news! Today, we will be rolling out a new, experimental interface for Google FeedBurner. The real story is what’s new under the hood, however: the new interface provides real time stats for clicks, views, and podcast downloads, which means you can start seeing what content is drawing traffic from feed readers, Twitter, and other syndicated sources as it happens.

Additionally, if you use the FeedBurner Socialize service, and your platform uses PubSubHubbub or you ping us when you post, you can for the first time get stats on how much traffic your feed items are receiving from Twitter, as well as feed reading platforms like Google Reader in one place. Again, all within seconds of posting your content. Ping? Pong! Yep. That fast.

Your subscriber and reach numbers are still calculated based on a whole day’s worth of requests, and are based on the traffic you received yesterday and before; but your item stats reflect the traffic you are receiving right now.

You can access the new interface by visiting http://feedburner.google.com/gfb/ or logging into feedburner.google.com and then clicking on the “Try out the NEW (beta) version!” link at the top.

The best way to see these real time features is to publish a new post and then switch to the “Last two hours” view to begin seeing updates.

To access feed management or previous analytics functionality, you can continue using the original interface at feedburner.google.com.

In the new interface, we are focusing on two things: our new real-time stats presentation and getting messages about and issues with your feed posted to the top-level dashboard, so that you can better diagnose any issues that may prevent your feed from being delivered in real time. If you have any comments or questions, look for the “Send Feedback” link at the top of the page to tell us what you think.

Posted by Dan Rodney, FeedBurner Team

Enabling social sharing with FeedFlare

Feed content is being constantly distributed via new channels and endpoints every day.   More and more, these new channels involve sharing your content in social networks and applications such as Facebook, Twitter and Google Buzz.

Recently, we launched our Socialize service to help you as the publisher distribute your feed via social networks, with the first network being Twitter.   If you use Blogger, you can already connect your feed to Buzz via the “connected sites” link in Buzz.

But it’s equally important in the social world to make sure your subscribers can also share your feed content easily on these social networks.  FeedFlare helps enable this by allowing you to configure links in your feed that promote sharing.   You can do this by going to the Optimize tab FeedBurner and choosing FeedFlare, and then of course, adding some flare.

Now, we won’t berate you for only doing the “bare minumum,” nor do we recommend having “37 pieces of flare” in your feed – but we do think you should express yourself with at least a little flare that helps your subscribers move your content around these social networks a little easier.

To that end, just yesterday we enabled the official “Post to Google Buzz” FeedFlare in our catalog, which easily allows users to repost your content to Google Buzz, and then automatically updates the label with the number of times it was posted.

These links appear as so in your feed (though the exact presentation will vary depending on where your feed is being displayed):

Also included in our official catalog are “Share on Facebook” and others that may be relevant for your audience.  If you are an old time FeedBurner user, it may be time to revisit your FeedFlare setup and add some of these new ones.

In addition, if you don’t see the FeedFlare you need, you can always develop one using the FeedFlare API which is documented in our FeedFlare Developer Guide.

Posted by Steve Olechowski, FeedBurner Team

Socializing your feed with Twitter

Sometimes you reach across the hedgerow to share with your nearby neighbors. Other times, members of the household move away and yet you can’t keep from calling to remind them to wear a hat and such because it’s chilly out. Today, we’re celebrating acquaintances near-and-far by launching the ability to send your feed to Twitter.

FeedBurner has always been about measuring, managing, and monetizing syndicated content. Our hope is that by providing one application in which you can direct your feed in real-time to a number of endpoints, in this case Twitter in addition to the myriad feed readers, aggregators, and search engines that we have always supported, and then following on with providing analytics for measuring exactly how and where your feed gets distributed across social media, you can make better and more informed decisions about how to monetize your content.

Many of our publishers who have tried our Google Analytics feed item link integration have already noticed that their most popular feed items have been shared many times on Twitter.

We’re now taking our distribution and analytics a step further by enabling the ability to automatically publish the feed items that meet your criteria to Twitter, using the Google URL shortener at goo.gl.

To get started, go to the Socialize service on FeedBurner’s Publicize tab and add the Twitter account to which you would like to post items from your feed. You can take the default settings and click [Save] to start socializing immediately, or use the options we offer to customize exactly which feed items are sent to Twitter and how exactly you would like them to look. The next time you post a new item to your feed it will be sent to Twitter (as always, make sure to ping FeedBurner whenever you update your feed so this process happens as near real-time as possible).

For full details on all Socialize options, see our FeedBurner Help Center topic.

To see the results, take a look at the Twitter account in which you are sending your updates. This blog post, for instance, as well as select blog posts from this and the FeedBurner status blog, will appear from now on at http://twitter.com/feedburner. If Twitter is where you are consuming most of the latest content these days, please follow @feedburner to receive our updates in your favorite Twitter client.

Posted by Steve Olechowski  – Product Manager, on behalf of the Google FeedBurner team

"Afternoon, Frank." "Hey howdy, George."

It’s about time these two neighbors got to talking to each other. Most Saturday afternoons you’d find them politely waving as they passed at each other by with their push mowers, tending to their neatly manicured tables, charts, and graphs. It just made sense that the grounds would look that much more complete if they removed a bit of fence between them. And so they’ve done just that.

If you use either AdSense for feeds or Google FeedBurner to track item clicks and also use Google Analytics, as of today, you will automatically start to see your feed item click analytics show up in Google Analytics with some additional information added to help you understand how distributing your feed with FeedBurner leads to traffic on your site.

Specifically, we will help you classify your links by tagging the Source as “feedburner”, the Medium as the channel in which we sent out your feed such as “feed” or “email”, and the Content as the actual endpoint application in which the user viewed your feed content such as “Google Reader” or “Yahoo! Mail”.  In order to slice your traffic by these endpoints, in the All Traffic Sources view in Google Analytics select the “Ad Content” field in the second column.

In the coming weeks, you will start to see many more distribution endpoints in your reports. The represent ongoing additions to our database of applications that process feeds.

By default, these analytics will show up in the “All Traffic Sources” and “Campaigns” views in Google Analytics. You can filter the results just to only the traffic that comes from Google FeedBurner by filtering on “feedburner” on the All Traffic Sources page or “Feed:” on the campaigns view.  You can also use these sources in the Advanced Segments views.
In this view below, we actually have two separate feeds driving traffic to this blog, and that can  now be tracked easily in one view.

If you have item click tracking enabled, we are now automatically tagging your item URLs with Google Analytics parameters. If you’re not using Google Analytics, or for some other reason don’t want these parameters in the requests coming to your website, you can turn off Google Analytics tracking on the “Configure Stats” page on the Analyze tab at http://feedburner.google.com.  If you don’t have item click tracking enabled, this is also the perfect time to turn it on, which can be done on this same page.

For instance, if you would rather see the detail of where your feeds are read directly, you can add ${distributionEndpoint} as the medium, and then you will get views that look something like this.

Again this will happen automatically except in one specific case:  if you are already tagging your feed item URLs with Google Analtyics tags such as “utm_source” and “utm_medium” – we have disabled this feature and you will have to turn it on manually by selecting “Track clicks as a traffic source in Google Analytics.”   Note that if you do this, we will replace any existing “utm_” tags that may be in your permalinks with the values generated from FeedBurner.

In the coming weeks, we will be releasing more features in Google FeedBurner that take advantage of this functionality, so we highly recommend that you register and set up your site with Google Analytics if you haven’t done so already.

Posted by Steve Olechowski on behalf of the Google FeedBurner team

AdSense policy clarification on using AdSense for feeds and AdSense for content

This is just a quick clarification on AdSense for feeds as it relates to the AdSense for Content specific policy of only allowing three ad units and three link units per page.

Many publishers have asked the question “Since feed items often get displayed with many feed items on a single web page, can using AdSense for feeds jeopardize the status of my AdSense account?”
The answer is no. Having three ad units per page is a product specific policy for AdSense for content. Product specific policies can be read about here.

In essence, the variable ways in which feed items are displayed are controlled and optimized automatically by the AdSense for feeds application and the choices you make as a publisher in your AdSense account when configuring your AdSense for feeds ad units. This means we may automatically suppress ad impressions when we detect there are too many feed ad units being displayed, resize ads based on the size and length of your content, and adjust the ads that are displayed based on the device in which the feed is being read.
Posted by Steve Olechowski – Product Manager, AdSense for feeds

AdSense for feeds now available directly in Blogger

One of the things our publishers have always asked for are ways to make it even easer to configure their blogs to work with FeedBurner and AdSense for Feeds. We’re happy to announce that Blogger users, with just a few clicks, are able to do both at the same time.

Yes, this year for Halloween, AdSense for feeds is putting on a Blogger costume and allowing all Blogger publishers to easily monetize your RSS and Atom feeds directly from the Blogger interface, in the same way you set up AdSense on your blog beforehand.

To set this up, go to Blogger and select the blog you wish to monetize on your Blogger Dashboard, and select “Monetize.” This will give you some basic options for configuring ads, and if you already have connected your Blogger feed to FeedBurner, will confirm that the proper feed is being configured. AdSense for feeds will automatically pick the right ad sizes for your users, content, and end medium.



After setup, you will be able to view your AdSense reports (including feed revenue) directly from the Blogger Dashboard, as well as from your AdSense account. Additional feed management options for your feed and feed analytics will be available from http://feedburner.google.com.


Posted by Steve Olechowski on behalf of the AdSense for feeds and Blogger teams

A small yet noteworthy change to our item stats link serving

FeedBurner has been busy analyzing, publicizing, optimizing and monetizing your feeds since 2004, and in that time, we’ve seen our fair share of feed traffic. In fact, we see billions of hits from feed traffic per week, and we watch this data carefully for trends and opportunities to improve what we do in making sure your feed content is delivered as quickly as possible, as accurately as possible, no matter what its destination might be.
Today we are making an improvement that we think will serve our publishers better by making our service more compatible with search engines that crawl feeds.
When we started the service, one thing we were not sure of at the time was how the feed reading ecosystem would treat the links we rewrite in order to give you statistics on how many people click on your feed items.
For instance, on the previous post in this blog, we change the link in the feed item for “FeedBurner Terms of Service Update” from
http://adsenseforfeeds.blogspot.com/2009/08/feedburner-terms-of-service-update.html
to
http://feedproxy.google.com/~r/blogspot/MQiv/~3/Z8Es5QuvgEI/feedburner-terms-of-service-update.html

which sends the browser to that original URL, but allows us to first track the click.
As a technical detail, we rewrote these links with a code of “302 Temporary Redirect” which tells the browser or consuming service that the redirect is not permanent, and thus it would need to be read every time.
As of today we are changing this to be a “301 Permanent Redirect” because we’ve looked at the traffic enough to tell that there some benefit to changing this to a “301 Permanent Redirect” – in that some search engines that index the feeds themselves will consider these to be additional links that should be used in determining the popularity of your site. This is the same way that “URL shortener” services send traffic and get treated by search engines, so we feel that this is consistent with the way that content is distributed today. This update should not change the number of clicks that come to your site from your feed nor should it significantly affect the number of clicks FeedBurner tracks for you.
What do you need to do? Nothin’. Nada. Just keep burning your feeds from FeedBurner or your AdSense account in AdSense for feeds, and we will keep working hard to ensure your content is as accessible as possible – now, hopefully even more so.


Posted by Steve Olechowski – Product Manager, AdSense for feeds and FeedBurner

FeedBurner Terms of Service Update

As a natural conclusion to the process of migrating feedburner.com accounts to Google Accounts as previously described here, we have decided to sunset the legacy Feedburner Terms of Service. The Google Terms of Service will be the terms that apply to your use of Feedburner. These Google Terms of Service are the same terms that apply to many other Google products and services, including your Google Account.

As a reminder, the advertising portions of the service are now covered by the AdSense Terms and Conditions and the accompanying Google AdSense Program Policies.

Posted by Steve Olechowski – Product Manager, AdSense for feeds and FeedBurner

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